EF Why Pink?

In the cycling world, team kits are more than just uniforms; they’ve become statements of identity, solidarity, and often, innovation. 

EF has rewritten the rules regarding color with their bold choices and collaborations - think pink, Rapha and Palace. 

But why pink?

EF Pink Kit

EF made a conscious decision to break away from the status quo and redefine cycling attire. Pink, historically associated with femininity, is now reclaiming its place in the cycling world as a symbol of empowerment and resilience, transcending gender boundaries.


EF Palace Collaboration

The collaboration with Palace further amplifies the message of inclusivity and innovation. Bringing a fresh perspective and a little ‘avant-garde’ flair, Palace effortlessly merges streetwear and sportswear. And, let’s not forget Rapha’s renowned craftsmanship and attention to detail. As a result, you have a cycling kit that turns heads as you ride by, strikes up a conversation, and bridges the gap between sport and style.

In the peloton, on the podium, or cruising through the streets - embrace the pink and challenge the ‘norm’! 

Head to our website now and secure your own piece of pink at www.procyclingoutlet.com

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