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The name of the brand alone should be enough to hint at whom the mastermind behind this state-of-the-art cycling apparel is. Rigoberto Uran has managed to take his skill and talent in the world of professional cycling, and translate it into the design of high-tech, versatile, and stylish cycling gear. Each product is made to perform at the highest level, and holds its own against industry giants such as Rapha and Castelli.